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Southern California CEO Business Journal Publishes Yosemite Associates Article

San Diego, California

Southern California CEO Business Magazine (SoCalceo.org) today released publication of the latest article by Yosemite Associates, LLC (visit Yosemite Associates) and Larry O'Toole. Yosemite Associates works with private business owners that want to optmize the future sale of their company and want to remove the uncertainty as to how to experience a future euphoric exit event.  The latest article, "Your Customer Stickiness Metric - A Powerful Enabler to Building Company Worth" lays out steps any business can take to build the loyalty or stickiness of their customer base. (read article here)

As Larry O'Toole often shares with audiences during his guest speaking appearances on the topic of being euphoric one day from the sale of a business, "business owners miss a wonderul opportunity to grow the worth of their company if they aren't taking steps to build a loyal customer following. Doing so can greatly accelerate growing the valuation that an acquirer might one day place on their business." This article provides an insightful new way to think about, measure and build your customer loyalty and help business owners be euphoric one day from selling their company.

Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results

Stethoscope Frees You to Work On Your Business, Beyond In It

120 questions, scanning 10 essential business functions, free you to work ON your business, rather than solely IN your business.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Stethoscope questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning, and tips for future growth, resulting in action steps needed to maximize your thinking as a business leader.

Format: Digital

Delivery method: Email

Report included: Your Stethoscope results

Be Ready for The Probe of Due Diligence

109 questions, scanning 10 essential due diligence disciplines, to prepare for a roadblock free Probe of your business in anticipation of sale.

And to potentially increase the value of your business by your professional transparency.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Probe Diagnostic Tool questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning for a due diligence Probe, resulting in action steps needed to maximize your readiness when diligence is due.

Format: Digital

Delivery method: Email

Report included: Your Probe results