San Diego, California
Southern California CEO Business Magazine (SoCalceo.org) today released publication of the latest article by Yosemite Associates, LLC (visit Yosemite Associates) and Larry O'Toole. Yosemite Associates works with private business owners that want to optmize the future sale of their company and want to remove the uncertainty as to how to experience a future euphoric exit event. The latest article, "Your Customer Stickiness Metric - A Powerful Enabler to Building Company Worth" lays out steps any business can take to build the loyalty or stickiness of their customer base. (read article here)
As Larry O'Toole often shares with audiences during his guest speaking appearances on the topic of being euphoric one day from the sale of a business, "business owners miss a wonderul opportunity to grow the worth of their company if they aren't taking steps to build a loyal customer following. Doing so can greatly accelerate growing the valuation that an acquirer might one day place on their business." This article provides an insightful new way to think about, measure and build your customer loyalty and help business owners be euphoric one day from selling their company.