YOSEMITE associates logo v2

Core Competence and Business Valuation Go Hand in Hand

Ask yourself this question – what is the core competence of my business and how will it impact the selling of my company?

Let’s first define what a core competence actually is – it is a capability your company possesses that:

  • Supports the Mission, Vision & Values of your company
  • Customers are willing to pay a premium for
  • Competitors cannot easily replicate
  • Is scalable with the growth of your business
  • Is sustainable over a long period of time

Very often business executives think a core competence is something their company is good at. Now this may be the case but most often, it is not. When you truly think about all the aspects of what your company does and how you do it and you compare this to the 5 criteria listed above, this is when executives start to realize they are lacking clarity of truly understanding their company core competence.

A quick example is the best way to describe a core competence. Think about Honda and all they do from cars to lawn mowers. Years ago, Honda executives wanted to understand what their company core competence was so they could protect and build upon it. What they discovered was that the motor is their core competence because it met the 5 criteria. It wasn’t the wheels or the frame on the lawn mower or the seats or chassis of the car and it wasn’t their customer experience, it was purely the motor. Determining this then allowed them to know where to focus investments so as to sustain and build upon this competence.

Now give thought to your company. Is your competence in how you design your products or services or perhaps it’s the particular product or service itself or even just a sub-component thereof? Perhaps it’s your subject matter expertise selling capability or it’s something within your customer experience. Knowing what it is can be powerful for protecting and building not just the revenue and profit of your business but the overarching company value, or worth as we call it. Meet with your team and have a strategic discussion around what your company core competence is. It can be an enlightening strategic discussion and it could put you on an accelerated path to building the worth of your business. Contact us and we can send you a template to get you started.

Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results

Stethoscope Frees You to Work On Your Business, Beyond In It

120 questions, scanning 10 essential business functions, free you to work ON your business, rather than solely IN your business.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Stethoscope questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning, and tips for future growth, resulting in action steps needed to maximize your thinking as a business leader.

Format: Digital

Delivery method: Email

Report included: Your Stethoscope results

Be Ready for The Probe of Due Diligence

108 questions, scanning 10 essential due diligence disciplines, to prepare for a roadblock free Probe of your business in anticipation of sale.

And to potentially increase the value of your business by your professional transparency.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Probe Diagnostic Tool questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning for a due diligence Probe, resulting in action steps needed to maximize your readiness when diligence is due.

Format: Digital

Delivery method: Email

Report included: Your Probe results