Knowing could help you at time of future company sale
In last weeks posting, we threw out the question of whether your team could improve on some of the basic business fundamentals. This week, ask yourself, when is the last time we checked with a cross section of our customers or clients to simply identify where they have pain points in areas where we might be able to help them?
The best ideas for improving your business can come from within your four walls but more often, they will come from outside. You and your team have pain points in what you do each day so put on your customer glasses and see what theirs are. Asking could identify opportunities for where your team already has a product or service that your existing customer isn’t aware you have. Or, having a dialog with an existing or new customer, you could identify an opportunity for introducing a new product or service.
Right now you’re probably saying well, this is a pretty basic idea. Yes it is. But is your team regularly checking on customer pain points? If yes, great. If not, what a great and easy muscle to build that could be a gift to your company performance.
