Knowing what your focus should be will grow your company worth
Was doing an early onboarding of a new client and the following question arose – what is your job as CEO? This client said he works hard every day, puts in lots of hours with his team and customers but agreed it is worthwhile to challenge whether he’s spending his days most effectively as we now work on building his plan to a euphoric future exit.
The answer to the question of what a CEO’s job is, is very straightforward – your job as a CEO is to:
1. Build and protect the brand of your company –your brand is your promise to your customers. When they hear your brand, it conjures up a perception. Ask yourself, what do I do daily/weekly/monthly to ensure that me and my team are effectively building and protecting my brand in the marketplace so that when existing and potential targets hear our brand name, it conjures up a positive perception.
2. Build and protect your culture – culture eats strategy, it can kill a brand and it certainly will destroy company worth. Ask yourself, what do I do daily/weekly/monthly to ensure that my organization culture is truly something to be proud of. Not just in some departments but throughout the organization?
3.) Deliver results – good CEO’s know the difference between motion and progress. Ask yourself – do I have a good strategy for growing my business and on a daily/weekly/monthly basis am I measuring the right targets and therefore knowing whether we are making progress or not?
There should be no mystery to what a CEO’s role is. Revisit your role and focus and ensure it’s growing company worth.
