One can build company worth, the other can put it on steroids for when you sell your company one day
You and your team work hard at trying to provide a solid customer experience for your customers and many businesses say it’s their customer service or support that separates them from their competition. But ask yourself this question – are we providing such a unique and compelling customer experience that makes our customers ambassadors of our company? There is a significant difference between having a customer and having an ambassador for your company. Which do you have?
So start thinking about what it will take to elevate your teams thinking and actions to create ambassadors, not just customers. All your competitors have customers….but do they have ambassadors? What steps could your team take to elevate the customer experience to one that truly has your company standing apart from the competition. A customer may support your business but ambassadors will go well beyond this. They will support it and they will use their influence to bring others to your brand. When you have ambassadors, you geometrically expand your sales force because your ambassadors are also out helping to build your brand with their word of mouth.
Start the new year by discussing with your team what it would take to move your business from having customers to ambassadors. The ideas you come up with could help build your competitive moat, build company worth and help you in building an asset that a future acquirer will want to pay you a premium for.
