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3 Types of Company Owner

Knowing which you are is important for a future successful company sale

We see three types of company owners – all are smart, all are driven to succeed but not all 3 will command a premium valuation for their business when the day comes they hope to sell to a third party.

Ask yourself, which of these 3 types of owner/CEO describes you:

  • Owner/CEO that thinks tactically, isn’t asking the right strategic questions about their industry and business.
  • Owner/CEO that is a strategic thinker, identifying questions they should answer about their business but don’t – they know they are kicking the can down the road on getting answers to strategic questions and executing on potentially tough decisions.
  • Owner/CEO that thinks strategically, asks the right strategic questions about their industry and company and searches for the answers and makes the tough execution decisions.

We see a big difference at time of company sale in the premium valuation that owner #3 above commands for their business versus the other two. Conduct an honest self-assessment about which of these types of leaders you are. It’s not just important for you but it’s important for your family, investors (if you have any) and even your employees because you want them to have a good workplace to continue when the day comes you exit. Give us a call as we have templates you can use to help you think more about this and help to move you to being the strong strategic thinker and strong leader of your team for solid implementation.

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Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results

Stethoscope Frees You to Work On Your Business, Beyond In It

120 questions, scanning 10 essential business functions, free you to work ON your business, rather than solely IN your business.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Stethoscope questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning, and tips for future growth, resulting in action steps needed to maximize your thinking as a business leader.

Format: Digital

Delivery method: Email

Report included: Your Stethoscope results

Be Ready for The Probe of Due Diligence

109 questions, scanning 10 essential due diligence disciplines, to prepare for a roadblock free Probe of your business in anticipation of sale.

And to potentially increase the value of your business by your professional transparency.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Probe Diagnostic Tool questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning for a due diligence Probe, resulting in action steps needed to maximize your readiness when diligence is due.

Format: Digital

Delivery method: Email

Report included: Your Probe results