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Identify Your Growth Plan, Drive Company Valuation

Excite Your Future Acquirer With An Articulated Growth Plan

A common myth among private business owners is if they show their future potential acquirer a solid history of profitable growth, this alone will drive up the exit valuation of their company. Although solid historical financial performance is the ante into the game of a successful exit, it must be supported with an equally exciting future outlook of ongoing, even accelerating growth under the ownership of the potential acquirer.

When you sell your business one day, it’s your job to excite the potential acquirer(s). It’s a mistake just to present your company to them and hope they find something to be excited about. You will have to build the messaging and the supporting case that articulates why your business is still a strong horse to ride for the future. To do this, you will want to be able to articulate very clearly what growth paths your company has remaining. You’ll want to be able to answer questions like:

  • Do we have future growth opportunity within our current served market or have we penetrated this market historically to a meaningful level and growth must come by expanding the market we play in?
  • What growth opportunity do we have remaining with our existing customers – have we done the best job of messaging our customers with all that we can do for them or do we provide more products or services than our existing customers are aware of?
  • Could we generate new growth by introducing a new product or service and leverage existing customer relationships?
  • If we feel we have maximized the penetration of our existing customers, have we identified new customers we could approach – and can we do this with our existing product or service portfolio or would we need to modify our offering?
  • Do we have an effectively managed sales opportunity pipeline that continues to expand and shows additional growth ideas your company could yet pursue going in to the future?

Business owners are often surprised to hear that the majority of those selling their business aren’t happy with the outcome. Although there are many reasons behind this, we can share from our experience that a leading reason is the business is presented to potential acquirers with a solid history, but lacking clarity related to where the business still has exciting growth runway ahead of it. Position your company as both yesterday and tomorrow’s news and this will enable the potential for a euphoric exit outcome.

Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results

Stethoscope Frees You to Work On Your Business, Beyond In It

120 questions, scanning 10 essential business functions, free you to work ON your business, rather than solely IN your business.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Stethoscope questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning, and tips for future growth, resulting in action steps needed to maximize your thinking as a business leader.

Format: Digital

Delivery method: Email

Report included: Your Stethoscope results