YOSEMITE associates logo v2

Bank Your Moment - Question of the Month

New questions can lead to building new company value

If you told your customers you were closing your doors, no longer accepting business, how long would it take them to replace your product or service?

Earlier in my career at Black & Decker, we regularly had dialog around this question and it was referred to as our “close the door” metric. If we told our customers we were immediately out of business, how many minutes, hours, days, weeks, months or even years would they feel the pain of our disappearance?

The longer the customer would feel the angst of you closing your doors, the “stickier” you are with them. Sticky means how attached, glued, are they to your product or service. If your product or service is so unique (the product or service itself and/or how you produce or deliver it), your customer appreciates it and respects it so much that they would find it difficult, if not impossible to replace you. When you are sticky with your customers you have higher company value, or worth, because you have the much greater likelihood of predictable future revenues.

Sit with the key leaders of your team and ask this question for January and see what interesting, quality dialog it facilitates. You could very well find it generates ideas for how you can strengthen your stickiness with your existing and new customers.

Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results

Stethoscope Frees You to Work On Your Business, Beyond In It

118 questions, scanning 10 essential business functions, free you to work ON your business, rather than solely IN your business.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Stethoscope questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning, and tips for future growth, resulting in action steps needed to maximize your thinking as a business leader.

Format: Digital

Delivery method: Email

Report included: Your Stethoscope results