New questions can lead to building new company value
If you told your customers you were closing your doors, no longer accepting business, how long would it take them to replace your product or service?
Earlier in my career at Black & Decker, we regularly had dialog around this question and it was referred to as our “close the door” metric. If we told our customers we were immediately out of business, how many minutes, hours, days, weeks, months or even years would they feel the pain of our disappearance?
The longer the customer would feel the angst of you closing your doors, the “stickier” you are with them. Sticky means how attached, glued, are they to your product or service. If your product or service is so unique (the product or service itself and/or how you produce or deliver it), your customer appreciates it and respects it so much that they would find it difficult, if not impossible to replace you. When you are sticky with your customers you have higher company value, or worth, because you have the much greater likelihood of predictable future revenues.
Sit with the key leaders of your team and ask this question for January and see what interesting, quality dialog it facilitates. You could very well find it generates ideas for how you can strengthen your stickiness with your existing and new customers.