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Think Culture then Strategy

Doing so can help you protect and build your company value

For many business owners and CEO’s, this is the time of year to think, and take action, as it relates to developing or updating a plan and a budget for the pending new year. I learned years ago with the businesses that I was the CEO for, do not start worrying about your strategy until you know you have an enabling culture that can develop and execute on your strategy.

Too many businesses burn many calories developing a plan, only to get frustrated later with poor execution. And when you dig into the root cause of this, it’s due to the culture of the business. Here are two great definitions of culture to think about for your business:

  • Culture is what your employees do when nobody is watching
  • Culture is reflected in the worst employee behavior your company will accept

I encourage you to give serious thought to these as they relate to your company.  And a key question to ask yourself, has my company been effective at developing plans in the past and implementing them? If yes, you may have a great culture and are ready to refresh your plans for the year ahead. But if you answered this question no, then before you start burning more calories developing yet another plan and getting frustrated yet again, focus on addressing why execution has been lacking. This is often related to culture.

I learned years ago, without the right culture a company strategy is going nowhere unless it’s lucky. And you do not want to rely on luck to build the value, or worth, of your company. Assess your culture, then once you know it will be an enabler to your plan, focus on having a great plan.

Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results