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Capture Your COVID Learnings for the Next Crisis

An important step to protect and build your company worth

As business owners and CEO’s, we have to ask ourselves how many more crises do we have to navigate before we realize we need a playbook? The ‘08/’09 was painful and now just over a decade later, Coronageddon hits us. This tells us that there will be another crisis so it’s just a matter of when, not if.

We should learn from this one. What did we do well with our business and what should we have done differently? Capturing our learnings can help us when the next crisis hits.

Here are some questions to ask and more importantly, capture the answers. Capture the answers so when the next one hits, you can call the document up and help you protect company value, or worth as we refer to it.

A few suggested questions and your answers to capture in your company crisis playbook:

When COVID first hit, what top 3 things did we do that served us well?

When COVID first hit, what top things did we not do well and/or fast enough and next time will manage differently?

During COVID, what top 3 things did we do well in communicating with our employees?

During COVID, what top 3 things did we not do well in communicating with our employees and will do differently next time?

During COVID, what top 3 things did we do well in communicating with our customers, vendors or other key partners?

During COVID, what top 3 things did we not do well in communicating with our customers, vendors or other key partners and will do differently next time?

As COVID evolved in its impact on our business, what steps did we take with our cash and cost management that worked well for us?

As COVID evolved in its impact on our business, what steps did we not take fast enough with our cost and cash management and will do differently next time?

You see the idea here as we could continue with these types of questions. Meet with your leadership team for even just 30 minutes to quickly brainstorm questions like this and capture your learnings while they are fresh of mind. When another crisis hits your business, you can draw on these learnings and doing so can protect, potentially even build the valuation of your business.

Use Greenpoint Testing to Achieve Your Desired Exit Valuation

It only takes 106 questions, scanning 10 essential business functions, to stress test your readiness for a successful exit.

However, these questions require thoughtful commitment to achieve your desired exit valuation.

During this up to hour-long online testing, you'll see questions such as the following.

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Then, complete the Greenpoint questionnaire to unlock your personalized report, which will reveal any gaps in your planning, pointing to the action steps needed to maximize your desired exit valuation.

Format: Digital

Delivery method: Email

Report included: Your Greenpoint results

Stethoscope Frees You to Work On Your Business, Beyond In It

120 questions, scanning 10 essential business functions, free you to work ON your business, rather than solely IN your business.

With each question requiring thoughtful commitment to identify opportunities to further your success.

During this up to hour-long digital Q&A, you'll see questions such as the following:

Sample Question 02

After internalizing each question, select among three answer options – Agree, Unsure and Don’t Agree – choosing the answer which best describes you and your business.

Complete the Stethoscope questionnaire to unlock your personalized report, which will expose gaps [if any] in your planning, and tips for future growth, resulting in action steps needed to maximize your thinking as a business leader.

Format: Digital

Delivery method: Email

Report included: Your Stethoscope results