Business owners face many challenges as it relates to building the long term value of their company. One of these challenges should NOT be the alignment amongst co-owners. In my career, I’ve seen far too many instances where company value is being impeded by a lack of alignment between owners of a business. When we provide coaching to owners who are struggling with this challenge, discussions begin with identifying “what good looks like” to each for the future. This is the starting point for ultimately managing to alignment. Only once this alignment is established will the company be able to effectively implement strategies to build long term value.