Orange County, California
Ask yourself a critical question about your company strategic plan....is your plan truly strategic or is it tactical? Too many strategic plans focus more on the near term, perhaps 1 or 2 years. These plans identify sales and profit targets and the needed initiatives to deliver these targets. But to be truly a strategic plan it needs to go further by addressing additional key aspects of your business such as; 1.) what are your longer term objectives for the business (including setting an enterprise value target), 2.) what steps you will take to excite future investors or even potential acquirerers, 3.) how your business will address Trends that are or could impact your industry and, 4.) what investments you will need to make in people, systems and facilities/equipment. Rethink your strategic planning and ensure it is truly strategic and helping you the build long term value of your company.